Founded by architect Florencia Pita, the firm is a forward thinking platform of design and research.

Florencia Pita & Co.

Portrait by Corot Wang

Florencia Pita is the principal of the Los Angeles based design office Florencia Pita & Co., a creative platform dedicated to exploring architecture's multiple capacities, from the elements of the domestic environment to the objects that comprise the urban landscape. Since 2005 Florencia Pita has developed projects in a wide variety of mediums and scales, from product design and exhibition design to building design and landscape design. The driving ideas behind Pita’s projects are based on her relentless use of color in architecture and the quest for novel, yet familiar forms.

Pita graduated in 1998 from the National University of Rosario in Argentina, with a licensure degree. In 1999 she was awarded the 2000 Fulbright-Fondo Nacional de las Artes Scholarship to pursue studies at Columbia University and in 2001 she received her Master's Degree from the MSAAD Program at Columbia University. Pita's work experience includes the offices of Greg Lynn FORM in Los Angeles, Eisenman Architects in New York City and Asymptote in New York City. Her independent projects have been part of several museum collections, such as MoMA, MAK Vienna, and the Art Institute of Chicago, and have been recognized through publications and awards. She currently teaches Design Studios and Visual Studies courses at the Southern California Institute of Architecture and was recently appointed Graduate Thesis Coordinator.